Self-Service Networks and Macerich Centers Deploy Gift Card Kiosks for the 2010 Holiday Season

MIDDLETOWN, RI (October 3, 2010) – Self-Service Networks is pleased to announce that Macerich® (NYSE: MAC), one of thecountry’s leading owners, operators and developers of highly productive retail consisting primarily of interests in 71 regional malls is deploying three GiftWise kiosks prior to the holiday shopping season. The GiftWise gift card vending solution gives shopping centers a low cost way to present their gift card programs to shoppers.

Tina McCuddin, Vice President, Gift Card Product Development, for Macerich says, “Our shoppers will appreciate the convenience the GiftWise kiosks deliver. We are hopeful that GiftWise will have a positive impact on our gift card sales as it has at other US shopping centers.”

Rick Wessels, EVP for Self-Service Networks, “Macerich owns some of the finest shopping centers in the US, and we are excited to be installing GiftWise at three of their properties this fall.”

Macerich will pilot GiftWise at Tysons Corner Center in McLean, Virginia, Ridgmar Mall in Ft. Worth, Texas and Paradise Valley Mall in Phoenix, Arizona.

Available in outdoor, thru-wall and indoor configurations, the GiftWise kiosks enable 24/7 gift card sales in every type of shopping center environment. Additionally, GiftWise can be utilized to capture customer information and dispense coupons. To learn more about GiftWise visit http://www.self-servicenetworks.com/giftwise.

About Macerich

Macerich is a fully integrated self-managed and self-administered real estate investment trust, which focuses on the acquisition, leasing, management, development and redevelopment of regional malls throughout the United States. Macerich now owns approximately 73 million square feet of gross leaseable area consisting primarily of interests in 71 regional malls. Additional information about Macerich can be obtained from the Company’s website at www.macerich.com..

About Self-Service Networks

Self-Service Networks is the leading provider of turnkey self-service solutions for kiosk, mobile, the Web and digital signage. Since 1996, we have helped a diverse range of clients improve overall performance and profitability by delivering engaging interaction experiences. We have helped clients like PepsiCo Inc., Thule, Inc., and Universal Studios by creating solutions customized to their sales and communications goals – all while lowering operating costs. Let us show you how to empower your customers™” 
For more information, visit www.self-servicenetworks.com or call 888.666.8346.